Work-Relay Expands Executive Leadership Team

Former IBM Automation CMO Joins Leading Provider of Operational Business Process Software

[Chicago, IL, and Raleigh, NC -- October 21, 2021] Work-Relay, Inc. ( today announced the appointment and promotion of Kramer Reeves from Chief Marketing Officer to Chief Executive Officer, effective immediately.

Before joining Work-Relay, Reeves was CMO, Director, and Global Head of Marketing for IBM Automation. At IBM, Reeves was responsible for building brand and executing an end-to-end marketing strategy for the $2.5 billion IBM automation mission, including oversight of go-to-market strategy, product marketing, analyst-,  influencer- and media-relations, campaign strategy, content marketing, digital, social, events, partner marketing, and more. 

“We’re delighted to announce Kramer’s new role and are convinced he is the right person to drive Work-Relay to the next stage of growth. We look forward to the next phase of the company’s evolution and will continue to build a larger, stronger team to deliver the value that we can achieve through unlocking processes,” commented Jonathan Sapir, founder of Work-Relay who will assume the role of Chief Strategy Officer.

Work-Relay is a native application for streamlining the operational business processes and projects that define how an organization gets work done. Combining collaborative work and project management tools with BPM and the discipline of structured process management and process automation concepts, Work-Relay, brings the best of these worlds together, helping get the right work in the right sequence to the right people at the right time. 

With name-brand clients such as Mars, The Home Depot, Uniti Fiber, Procter & Gamble, and RE/MAX, Work-Relay has a proven offering, excellent client references, an efficient operating model, world-class software, and all the pieces in place to fuel additional growth.

Typical use cases for Work-Relay include:


  • Customer onboarding
  • Subcontractor management
  • Complex approvals management
  • Sales operations
  • Franchisee management


  • Campaign execution
  • Custom kitting
  • New packaging workflows
  • Marketing asset lifecycle reviews


  • Product installations 
  • Fiber networks 
  • Packaged software 
  • Point-of-sale service provisioning 
  • Process standardization

“The way work gets done in the most complex parts of business is many times chaotic, reactive, and inefficient,” said Reeves. “Work-Relay solves the problem of process chaos by helping organizations capitalize on their existing Salesforce investment and eliminate the hidden costs and proliferation of rogue platforms, chat, email, and XLS spreadsheets disguised as systems of record - all these things slow down the flow of work.” 

The new appointments reflect Work-Relay’s increased focus and success in business operations and business transformation. 

“I founded Work-Relay to help organizations simplify the management of complex work. As business operations and processes become increasingly sophisticated, combined with the validation of our product-market fit, now was the perfect time to elevate Kramer’s impact on our organization and customer base. I’m excited about the next level of growth ahead of us that coincides with accelerated digital transformation globally, continued Salesforce adoption, and our own customer validation and traction,” Sapir stated in closing.



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