However, because long tail applications have small audiences and limited relevance horizons, they tend not to make economic sense given the given way IT is. The startup costs alone make building these applications prohibitive. By lowering the bar relative to the cost of developing such applications, these applications become much more viable.
There is a long tail of applications that should be developed but can’t be, because the startup and deployment of building them is too high for the perceived value. By lowering these costs, we can make the long tail more feasible.
By themselves, these situational applications don’t compare in ROI to these core applications. But many individual low-value items can add up to create significant value. So while these applications may not individually be cost-effective for IT to implement, in the aggregate they represent serious money in terms of unrecognized cost savings, inefficient operations, and unrealized business opportunities. It is these small adjustments that are going to make the difference between success and failure in a constantly changing world. Therefore, there needs to be a way to effectively address the long tail.
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